Our Story
The OctoNation Story
Think back to your favorite teacher…the one who peaked your interest about a subject, made you even more curious to learn on your own, broke down complex topics in a super fun way, and genuinely cared about your success.

This is how OctoNation founder Warren Carlyle imagined learning about the ocean from one of the most ancient creatures on the planet, the octopus.

In the New York Times Bestselling Book, The Soul of an Octopus, Sy Montgomery (pictured above) explains that the octopus was consistently misrepresented in movies. They were characterized as slimy & menacing creatures who would attack people & ships— but that wasn’t their story.
Octopus ruled the oceans before dinosaurs— In fact, there are over 300 species with various super powers that make them masters of their environments.

Wanting to learn even more, Warren looked around for organizations to join, but many focused on alarming visuals of widespread pollution or frankly disempowering images of endangered animals.
We believe this isn’t a sustainable way to educate in today’s current environment.

French explorer Jacques Cousteau said it best. “We only protect what we love, we only love what we understand, and we only understand what we are taught.”
OctoNation was created to foster love for the ocean through the lens of the octopus.
Our nonprofit’s mission works to inspire wonder of the ocean by teaching the world about octopuses.
“We must create new & exciting opportunities to empower this generation of smart phone learners– the future of ocean literacy is pairing fascinating visuals & easy to share information. This creates a more sustainable relationship than marketing based on fear” – Warren Carlyle
Consider supporting OctoNation’s mission today!

Now with over 600,000 members and content that reaches millions weekly, we collaborate with underwater photographers, artists, marine biologists, aquarists, and organizations who are inspired by the octopus and our mission.

Blue-Lined Octopus Mating: Venomous Sex, Paralysis, and Avoiding Cannibalism
Meet the blue-lined octopus (Hapalochlaena fasciata), a tiny creature whose mating rituals read like a survival thriller. Mating is risky business for many octopuses, but

Octopus Expert Reacts to Viral Octopus Riding a Shark (and More)
🚨🐙 Stage 8 Clinger Alert! From high-stakes shark rodeos to choking out dolphins, octopus expert and OctoNation founder Warren Carlyle breaks down the clingy tactics

Octopus Can Edit Their RNA – Here’s How
Ever wonder why people label octopuses as “aliens“? It’s not because they hitched a ride on a meteor from outer space. Nope, these eight-armed geniuses

Octopus Teeth: The Tiny Chainsaw Inside an Octopus’ Mouth
Did you know octopuses come equipped with their own built-in “chainsaw”? YUP! Octopus teeth—Mother Nature really outdid herself on this one! These eight-armed wonders and

Octopuses Punch Fish That Cheat During Hunts, New Study
In the waters of the Red Sea, fishes and octopuses appear to work together to hunt for tasty treats. However, some fish can get a

Octopus Skin Care Secrets Revealed: It’s All About the Bacteria!
Ever wonder what keeps octopuses looking so fabulous under the sea? It turns out, they’ve got a special version of a skin[care] routine — bacteria! A